Advice you can count on for
business sellers and acquirers

The Selling Document

Specialist business brokers Anderson Shaw help business owners to produce an accurate and positive Selling Document.

In our experience it is extremely important to a successful sale to produce a comprehensive, accurate and positive selling document.  We call this a Confidential Briefing Document.  We believe the quality of our Briefing Documents differentiates us from most other business brokers. 

The time we invest at this stage also ensures we understand the business thoroughly and helps in our dealings with buyers later in the sales process.  As part of the writing process we will carry out a detailed business valuation to check the preliminary valuation we provided prior to being engaged.

It is our policy always to state a Guide Price as, for most buyers, this is the single most important criterion for their search process and most buyers will not engage if this information is not included.

We regularly receive positive comments from potential buyers praising the quality of our Briefing Documents - some examples are as follows:

"...we have received a sensible and comprehensive 'Briefing Document'...........this is not always the case!!"

"...the quality of the information is excellent - much better than most IMs I usually receive!!"

Once the Briefing Document has been checked and approved by the owner, the business is ready to go onto the market. 

The next stage is Marketing the Business.

To start the conversation about selling your business, please Contact Us or call us on 02476 100476 without obligation and in complete confidence.


Anderson Shaw has offices on the outskirts of Coventry and provides business broker and corporate finance services for clients throughout the Midlands and the UK.

Read more about us here