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business sellers and acquirers

Marketing the Business

Once the Confidential Briefing Document has been approved by the vendor, the business is ready to go onto the market.  A master advert will then be drafted which will be used in various forms depending upon the channel.  The advert will be designed to ensure that the identity of the business is not disclosed.  Once approved by the vendor it will be promoted:

Anderson Shaw market your business to ensure the right buyer is found.
  • On all of the active business-selling websites both those in the public domain and specialist sites accessed by corporate finance advisers;
  • To Anderson Shaw’s database of buyers and advisers – this comprises several thousand contacts built up over many years;
  • Directly to carefully selected and researched high-potential buyers.  This list will be developed in conjunction with the owner;

Interested parties responding to the advertising are required to submit to a 2-stage Non Disclosure Agreement process before receiving the Confidential Briefing Document. 

We will usually seek the vendor’s permission before disclosing the business name to any potential buyer.

After seeing the Briefing Document, parties wishing to take matters further may request further information and will generally request a visit to meet the owner and to view the business.  Potential buyers understand the need for confidentiality and will generally agree to make their initial visit to the business out of hours, if necessary.

The next stage is Negotiating Heads of Terms.

To start the conversation about selling a business, please Contact Us or call us on 02476 100476 without obligation and in complete confidence.


Anderson Shaw has offices on the outskirts of Stratford-Upon-Avon and provides business broker and corporate finance services for clients throughout the Midlands and the UK.

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